Business Articles

Getting Your Local Company in the News?

When business people think about Lean manufacturing and Lean business practices they don’t think about public relations. Most businesses expend more money, time and energy than they should in marketing efforts. Many times a company’s marketing efforts create a small conversion ratio to money spend. Lean can and should be a part of your companies PR. According to this article on Who's Who, public relations is a very effective way to create interest in your business and Lean Sales and Marketing techniques can make it the best it can be. Since it is mostly free, that makes it incredibly free in terms of marketing dollars. It is also easy to measure results, while at the same time giving your company greater visibility as it increases its credibility. But, PR can be difficult to obtain for some businesses. Here are a few ways to go about getting PR.

Speaking at trade shows can get you and your company more exposure to people in the press. Contact relevant tradeshow managers and ask about the possibility speaking. You need to get out in front of the people that matter. Expert preparation is critical if you are going to sell your products to people who are prequalified. Since public speaking is a great way to convince potential clients that your business is worth giving a try, you have to know what you are doing. Speaking opportunities put you and your business in front of potential clients and press.

Professional organizations also offer great opportunities to allow public speaking to advertise your business. Many people recommend businesses to friends and colleagues because they are local or because they are involved in a local business group. Again, this activity helps you network and creates more opportunity for PR.

This article on ecarnegietech.com said it's also good to get involved in charities. Do it for the right reason and be prepared to help. Charities often get the attention of the local press which can mean good PR for your business since you helped raise money for a worthy cause.

Reporters like to build relationships. They are constantly looking for interesting stories that will make them stand out from their competition. Your job is to get in front of these people. Let them get to know you. Become a resource. By being involved in speaking, trade shows, and your community, you will find there are many opportunities to create PR.